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Still, even a founding member of Dumbo House worries about how it will maintain and refresh its community—especially when that location is part of a large, global operation that’s continuing to expand. True, something that charges up to $5,000 or more a year for the privilege of spending even more money there is always going to be somewhat exclusive. But the future of Soho House’s finances and cultural cachet may rest on wooing more members like Christina Blacken, a Black 36-year-old entrepreneur who worked in media before founding a DEI and leadership consultancy called The New Quo. Yet despite its hefty price tag, Soho House has lost money every year since its doors opened in 1995. That might be forgivable under some circumstances—you have to spend money to make money, after all—as long as the losses happen behind the scenes, affecting only the bank accounts of deep-pocketed billionaires or other wealthy, private investors.
Poolside
If you have purchased a Soho Friends membership through Mr & Mrs Smith within the past year, please call our travel team directly to book your Soho Friends member rates. Please note, existing Soho House members should book directly through Soho House. Prices have been converted from the hotel’s local currency (INR11,475.00), via openexchangerates.org, using today’s exchange rate. If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 60 days. Here you can feast your eyes on Subodh Gupta’s gleaming cutlery-sculpture My Stars or Bharti Kher’s dazzling Algorithm for Living Well while stuffing your face with fresh rotis and murgh tikka – unless, of course, you’d prefer mac’n’cheese or chicken Caesar. Whatever you do, though, don’t fail to order a Tipsy Gola, which replaces the syrupy sweetness of those shaved-ice lollies that the grannies sell on Juhu Beach with something equally sweet but a little less innocent – and altogether more in the spirit of the place.
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The back row of tables out on the terrace and overlooking the beach are the privacy-affording seating of choice for Bollywood’s finest. Kishore Kumar fans can pay homage at a seat next to his mural. So it wouldn’t be right to say that there’s anything especially shocking or revolutionary about it. But the point is that it feels fresh and sensible and consonant with its surroundings. It works extremely, unexpectedly, quite delightfully well here in Mumbai. Those familiar with the brand will be surprised to the point of stupefaction by the size of the rooms here (actually perfectly decent) and delighted by the way the familiar Soho House look has been ramped up with the clever use of local fabrics and accessories.
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Hanut Singh’s jewellery showcase in Mumbai was a masterclass in craftsmanship - Lifestyle Asia India
Hanut Singh’s jewellery showcase in Mumbai was a masterclass in craftsmanship.
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But only for those from the creative scene — think artists, musicians, writers, actors, and so on. And now, 22 houses (across UK, Europe and North America) later, it’s no different. So, you won’t see any power suits in the hallways. Instead, you’ve got a deliberately casual dress code that’s perfectly suited to Mumbai’s year-round climate.

Something called Frog Club gets reviewed by restaurant critics, even though the only way for the public to get a reservation is to email an address that has now been scrubbed from its website. The list had winners coming from categories including museums, parks, restaurants and hotels. Metrics like quality, originality, sustainability, innovation and influence were considered. What sets it really apart though, is that all the plush interior décor is done using fabrics brought in from Rajasthan. Some of the furniture is made of hand-woven cane, the lamp shades are coated with saris and the art pieces come from the hands of mostly South Asian artists.
Our Interior Design Studios
LSA x Soho House Mumbai: “Fashion for Brunch” to celebrate the genius of Falguni Shane Peacock - Lifestyle Asia India
LSA x Soho House Mumbai: “Fashion for Brunch” to celebrate the genius of Falguni Shane Peacock.
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Boronkay says, “The team spent many months in India travelling around [Mumbai, New Delhi] and Jaipur to discover craftspeople who we then worked with to create beautiful objects from scratch. In Mumbai, it gets you access to a rooftop pool in Juhu with views of the Arabian Sea. That, and a sea-facing gym, restaurants, bookable guest rooms, invites to cool private events and a beautiful art-filled space to hang out, host events, meet other members and generally be seen in. Members also have access to Houses, events and the creative member community around the world when they travel. Spanning 11 storeys in a beachfront building in Juhu, Soho House Mumbai has given Bollywood beauties a discreet hub to hide out in. The design team scoured the subcontinent, returning with block-printed curtains and cushion covers, saris to use for lampshades and handmade Jaipuri tiles.
The location, in Juhu, in the thick of Bollywood and the city's creative industries, is propitious. It’s part of a humble little collection of hostelries that originated in a quiet London street a few years back. Though clubby since the Brits made it that way, Mumbai has never had anything remotely like a club along Soho House lines – a gap in the market that Jones, with the prescience for which he is admired, spotted some years ago. There were hold-ups galore but he got there in the end and the result is impressive.
Hotel restaurant
The building that Jones is referring to is an 11-storey structure that he, along with Linda Boronkay, design director at Soho House, turned into a chic club for the city’s massive (and ever-increasing) creative community. “I love that the House feels local to Mumbai—from the design to the membership and the food and drink,” says Jones. The 23rd Soho House is also inspired by the city skyline that it overlooks.
At the hotel
The 11 floors of the club house close to 38 gorgeously decorated rooms. You can pick the kind you want, but know, the price is drastically different for members and non-members. Relate spiritually with all of the flavours of the world at One8 Commune in Juhu, while singing in different voices in honour of Kishore Kumar, whose former residence you’ll be dining in. Or stay local (in both senses of the word) by sticking to the Indian cuisine on offer at Dakshinayan in Juhu Beach. Fans of Bollywood (and Big Brother) will enjoy the novelty value and superb seafood at Shilpa Shetty’s Bastian in Bandra. Of all the Soho Houses I’ve seen, this is the perkiest and most playful.
For those who feel the need to earn their supper, there’s also an impressive gym, with floor-to-ceiling windows, all the latest Technogym kit and permanently pumping beats to get you in the over-achieving zone. Next door is a fitness studio for classes (HIIT, boxing, Pilates) and an outdoor terrace offering candlelit yoga – the sounds of traffic below and the roar of planes above melt into nothingness as you zen out. Although mind you, a stay at Soho House Mumbai accomplishes that same effect again and again, even without the yoga. Set the sceneHalf-past one in the morning, opening night. Bollywood in full fig, with a cast of thousands, all singing, all dancing.
Curated by Kate Bryan, head of collections for Soho House, this collection is made up of over 200 works, a majority of which are by artists from, or based in, South East Asia. Indian artworks include key works by Bharti Kher and Thukral & Tagra. “We are always conscious of making sure the art collection in every House is a good split between genders and diverse in every way possible, from emerging artists to museum level,” says Bryan.
Shoppers in search of wearable Indian artistry should head to Bandra, Lower Parel and the downtown districts of Kala Ghoda and Colaba. Mumbai’s oldest museum (it opened in 1857), Bhau Daji Lad, is Palladian on the outside and Victorian on the inside. Or hop on the roll on, roll off ferry to the seaside town of Alibaug to admire the restaurants, boutiques and real estate.
Like a scene from The Great Gatsby on the Arabian Sea. Nervous twitches about the Jehu setting are soon replaced by a little frisson of pleasure at the sight of this hotel, with its dainty awnings and palm trees, which would not look out of place in Nice or Miami. Have no fear, though — everything else is the same. You'll still enjoy the full fabulous MICHELIN Guide experience when you book, including our legendary service and delightful style. Every booking you make at a Plus Program hotel will be packed with privileges that pay for themselves in as little as one stay. Best of all, you can book as many Plus stays as you want, for whomever you want.
The lamp and tables by each of the seats add a little bit of an old-world charm to the room. However, it’s the block-print wallpaper that is the real masterpiece of this room. Daily screenings are held in here for members, who can also hire the place for a private event. For sundowners overlooking the promenade, the Eau Bar has the terrace (and art deco interiors) for you. Antisocial is actually rather affable – the club and music venue in an old textile mill is where to head for every kind of music, from Dharavi hip-hop to house.
The Club is set across two floors, with a rooftop pool (it wouldn’t be Soho House without one) for views of the Arabian Sea and beyond. This membership covers one room a stay for the member and any additional rooms booked for their children under 18. The company has rapidly expanded since then, building up clubhouses and opening its doors to many people (and sometimes too many of them, current members complain).