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In that way, at least, it’s not so different from hotels and restaurants, even those it might prefer not to be compared to. Aaron Allen, a hospitality-industry consultant, agrees with Burkle and Carnie that Soho House doesn’t have a specific peer among other luxury public companies. But he does draw comparisons to Major Food Group—the privately held and rapidly expanding restaurant operator behind Carbone, and also the members-only, $30,000-to-join ZZ’s Club in New York—and the Four Seasons, the luxury hotel chain now majority-owned by Bill Gates.
Local bars
Another room is the House Kitchen, where a specific selection of dishes and drinks are served, however, for members only. The Bar room also has a bunch of comfy sofas and booths, where a drink can be enjoyed as per the member’s choice and the Eva Room is the perfect event space for private hires. It can be booked by members as well as non-members. It also has a plush 32-seater cinema, where the sofa seats could give the most expensive theatres a run for their money.
MICHELIN Guide’s Point Of View
Juhu's members-only Soho House to expand presence in South Bombay - Knocksense
Juhu's members-only Soho House to expand presence in South Bombay.
Posted: Tue, 19 Mar 2024 05:22:26 GMT [source]
Shoreside Soho House Mumbai is right by the beach in the neighbourhood of Juhu, just west of the city centre, where locals like to weekend. Soho House signatures – the classic Italian Cecconi’s and the Japanese Pen Yen – have made their way to Mumbai, where Indian influences include kathi rolls, chicken tikka, Bengali-style broccoli and tandoori seafood with spiced yoghurt. The House has a juice bar for breakfast (which is also served at avocado-toast temple, the Club, obviously). My plane from London was a bit late, which meant that I was a bit late, too, for the opening-night party at Soho House Mumbai. I tumbled out of a taxi and up the steps to the front door shortly after two in the morning, just as the Bollywood bigwigs were tumbling in the opposite direction. I felt like a slightly grubby and distinctly underdressed salmon swimming upstream against a great surging flow of brocade silk, dewy skin, glossy hair and chunky golden wristwatches.
Soho House is coming to Delhi (and South Mumbai)
Soho House does have some advantages as it grows up, in particular what members call the thoughtful way it has tried to build less stuffy, more inclusive communities. Today, at least in New York City, Soho House competes for elites with a crop of privately owned clubs and restaurants that are maintaining more secrecy—and, thus, more control over their reputations. Mayor Eric Adams has his unofficial office at Zero Bond. Taylor Swift reportedly took Matty Healy, the apparent partial inspiration for her new album, to Casa Cipriani, which opened the same year that Soho House went public.
What’s more, all of it is environmentally sustainable. This sort of local spin, has made the franchise a very popular, elite and elusive hangout spot in the city. Anybody who is anybody has a membership to the Soho House. For those who don't know, Soho House is a members-only club and hotel, a first of its kind in Asia. But the membership isn’t that easy to score and if you’re not in the inner circle, you probably have no idea what Soho house looks like from the inside.
Room service
Apparently, 90 per cent or so of the stuff you see around you has been locally sourced, some of it vintage, some of it specially made. I was highly amused to hear from one of the interior designers about the difficulties they had had in explaining the concept of distressed furniture to Indian carpenters, for whom the act of deliberately scuffing up brand-new tables and chairs was, well, frankly distressing. Soho House Mumbai has been a long time coming, or anyway a year or two longer than Nick Jones may have liked, though I suppose the same could be said of almost every building project in Mumbai, a city that takes the blue ribbon in red tape. It occupies a pristine 11-storey townhouse in Juhu that would not look at all out of place in Juan-les-Pins, complete with awnings and balconies and swaying palm trees.
House Pool Towel, Mumbai
And for much of Soho House’s early life, it seemed to operate under Silicon Valley’s widely adopted conventional wisdom about prioritizing growth over profitability. Now Soho House—which has survived almost three decades as a closely watched but aging arbiter of young, cosmopolitan, vaguely creative cool—is counting on Carnie to turn things around. The former global president of retailer Anthropologie, who joined Soho House in 2019 and replaced founder Nick Jones as CEO in November 2022, has to make good on his promises that Soho House really can make money. If you’ve ever wanted the inside information on the city’s most exclusive gatherings, here’s where they’re all going to be. Soho House Mumbai has been in the making for years.
The Sip n’ Slay Soirée at Soho House Mumbai was a captivating experience - Lifestyle Asia India
The Sip n’ Slay Soirée at Soho House Mumbai was a captivating experience.
Posted: Fri, 28 Jul 2023 07:00:00 GMT [source]
I imagine there will be those who moan about its proximity to the airport (crockery-rattlingly close) and its distance from the swishier end of Marine Drive (a good 90 minutes in bad traffic). Instead, it’s super-convenient for the Bollywood studios and for the TV, fashion and advertising peeps who live in Bandra; and it’s a milestone in the general shift northwards that has been occurring for a while now in Mumbai. In many ways, Soho House Mumbai is the opposite of the city it resides in. Where Mumbai is chaotic, rushed and noisy, Soho House is laidback, calm and quiet – as you enter the doors of the tall, white building, the honking of car horns falls away and you find yourself in a still haven.
Food and Drink
On a more practical note, rooms on the street side are noisier than those on the beach side, though the views from either side are terrific. Tablet Hotels is all about discovering the world's most exciting hotels — places where you'll find a memorable experience, not just a room for the night. For 20+ years we've scoured the earth, evaluating hotels that meet every taste and budget, creating a hand-picked selection that's proven and inspired. In fact, our painstaking curation led to Michelin making us the official hotel selection of their legendary MICHELIN Guide. The MICHELIN Guide had always been a benchmark in gastronomy. Literally everybody who’s anybody wants to be a member of Soho House.
Each time we heard murmurs of a launch, they either ended up as excited rumours or operational hiccups. But now, after enough intrigue to spawn an urban legend, the storied members-only club that was founded in 1995 by restaurateur and club proprietor Nick Jones, in the heart of London’s Soho neighbourhood, is finally here. And Mumbai is clamouring to be let through the doors.
They serve up ‘House Regulars’ like mac and cheese, and in the unlikely event that you grow bored of Indian food, there’s also a Cecconi’s (complete with wooden terrace overlooking the beach) on the ground floor. I actually spent a wonderful night there, cocooned in old-world splendour in a rustic cottage, complete with hardwood floors and antique fixtures. But here’s what you need to know about this gorgeous club sitting in the suburban part of the city.
Today, Soho House’s 43 locations now stretch from New York to Mexico City to Mumbai, as the parent company counts almost 260,000 members. In 2023, Soho House’s annual revenue grew almost 17%, to $1.1 billion. In addition, Soho House is equipped with a library, a 34-seater screening room, a rooftop pool, two restaurants, including the Mumbai outpost of the legendary Cecconi’s—a prominent feature of Soho Houses in London, New York, West Hollywood and Berlin. Antique handmade brass lights turn the spotlight on the colourful L-shaped bar that looks out to the Arabian Sea, with tables made from terrazzo and locally produced cane furniture.
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